Website development for beauty salon

Objective: to create a modern, attractive and user-friendly website for a new beauty salon in order to increase the flow of applications and brand awareness on the Internet.

Initial situation

Before the start of the project, the client had only one channel of promotion - a page in Instagram. This limited the possibilities of attracting new clients, especially those looking for services through search engines. It was decided to develop a full-fledged website, which would become an additional source of applications and increase trust in the salon.

Work process

At the planning stage, together with the customer:

• determined the key sections of the site (services, masters, price, contacts, etc.);
• discussed the structure and visual design of pages;
• agreed on the accents and stylistics of the future design.

In order to optimize the development budget, a high-quality ready-made HTML-template was chosen, on the basis of which an individual Drupal-theme was created.
A convenient content structure was developed, all necessary sections and feedback forms were added.

After the launch of the project the client was shown how to work with the content management system. Thanks to the clear interface, the customer quickly mastered the process and added the missing materials on his own.

Results

• Primary SEO-optimization (meta tags, URL structure, headers) was carried out.
• Google Analytics was set up to track statistics and applications.

After the launch of the project, the number of requests increased significantly - the salon began to receive clients not only from Instagram, but also from search engines.

🎯 The result: a stylish, fast and convenient website that helps beauty salon to develop and effectively attract new clients.

💡 If your business needs a modern website that really works - we can help you realize it for your goals and budget.